Facebook Platform Could Be A Google-Like Market-Driven Growth Engine » Publishing 2.0

Facebook Platform Could Be A Google-Like Market-Driven Growth Engine » Publishing 2.0 "
Facebook Platform, which allows companies to build applications — and entire ad or fee-driven businesses — inside Facebook is a brilliant move, which could given Facebook the opportunity to become the next Google. The secret to Google’s success with AdSense was sharing revenue with publishers and letting them figure out how to optimize the revenue. At launch, Facebook isn’t taking a cut of any revenue generated by businesses using the Facebook Platform, but it could easily do so."